Glossary
Visibility Score
A composite metric that quantifies how present your brand is in AI-generated answers across tracked queries and engines.
Definition
Visibility scores roll up brand mentions, citation share, and answer placement into a single number that's easy to track week-over-week. Different platforms calculate it differently, but the underlying purpose is the same: a leading indicator of how discoverable your brand is in AI search. A rising score means AI engines are mentioning and citing you more; a falling one means you're slipping in the answer.
Example
Your visibility score climbs from 38 to 52 over six weeks after publishing a series of comparison guides — AI engines now mention your brand in more answers and cite your domain more often.
Related terms
Share of Voice (SoV)
The percentage of AI-generated answers in your category that mention your brand, relative to competitors.
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
Citation Share
The percentage of AI-cited sources that come from your domain across a tracked set of queries.
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