Glossary
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
Definition
A brand mention is the basic unit of AI visibility. It can be a recommendation ("X is one of the best options"), a comparison ("similar to X"), a neutral reference, or even a critique. Tracking brand mentions across queries and engines tells you whether AI considers your brand part of the conversation in your category — and how that perception changes over time.
Example
ChatGPT answers "best running shoes for flat feet" with five brands. If your brand is one of them, that's a brand mention. If it's not, that's a visibility gap.
Related terms
Citation
A specific URL or source that an AI engine links to when supporting a claim in its answer.
Visibility Score
A composite metric that quantifies how present your brand is in AI-generated answers across tracked queries and engines.
Share of Voice (SoV)
The percentage of AI-generated answers in your category that mention your brand, relative to competitors.
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