Glossary
Share of Voice (SoV)
The percentage of AI-generated answers in your category that mention your brand, relative to competitors.
Definition
Share of Voice in the AI era measures how much "airtime" your brand gets in AI answers compared to your competitors. If across 100 tracked category queries, your brand appears in 22 answers and your top competitor in 41, your SoV is 22% and theirs is 41%. SoV is the headline metric for category leadership in AI search.
Example
In the project management category, Notion might have 38% SoV across ChatGPT, while ClickUp sits at 22% and a smaller player at 4%.
Related terms
Visibility Score
A composite metric that quantifies how present your brand is in AI-generated answers across tracked queries and engines.
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
Citation Share
The percentage of AI-cited sources that come from your domain across a tracked set of queries.
Want to see this in your own data?
Track your brand's visibility across every major AI engine — start free, no credit card.
Start Free